| | | |

Award-winning appearance

KUKA robots set great score by their appearance – and with success, as the latest awards testify

Augsburg/Munich, May 2012 – The most important thing, of course, is inner values, such as energy efficiency, speed, precision and quality. For robots from KUKA Roboter GmbH, however, outward appearance is also important. The Augsburg-based company has recognized that design is a strategic instrument and actively uses it to positive effect.

The annual red dot award was presented in April 2012. Some 1,800 companies and designers from 58 countries pitted their design ability against international competition. Two robots from the KR QUANTEC series found themselves on the winners’ podium: the KR 240 R3100 ultra K and the KR 270 R2700 ultra convinced the jury of their merits. The latter even won the coveted red dot “best of the best”.


Totally sophisticated – both inside and out

As far as robots from KUKA Roboter GmbH are concerned, functionality and esthetic appearance are not mutually exclusive. In the development of new products, industrial designer Mario Selic is consulted at a very early stage. The development engineers implement the latest robot-specific technology. The close interplay of design expertise and engineering prowess results in robots that not only meet the highest mechanical requirements, but also look good – after all, sophisticated technology requires a sophisticated design to go with it. For the company, the design reduces costs and energy consumption, increasing the service life of the products at the same time, while also enabling the customer to benefit from ergonomic and intuitive operator guidance.

Athletic marathon runners with enormous stamina

The stylistic design of the KUKA robots outwardly reflects their inner values. While the appearance of the robot used to express robustness, its current tough, streamlined look suggests an athletic marathon runner with enormous stamina. The design not only ensures an attractive appearance, it can also improve the technical functions. For example, organically designed components with smooth transitions between structural shapes improve the mechanical force transmission and increase the component strength. The nature of the design gives the robots a high degree of stability and stiffness.

Streamlined robots score highly in terms of sustainability

The targeted material savings implemented in the streamlined robot design save not only weight, but above all energy. In the design phase, every gram of material is considered, as all superfluous weight has to be moved and accelerated unnecessarily. Despite a performance enhancement of 30%, the total weight of the robot has been reduced. Importance is placed on making the robot design timeless – after all, the KUKA robot is meant to serve the customer for at least ten years.

Leaving a lasting impression

KUKA Roboter GmbH has established a high recognition value with the distinctive KUKA design. The robots appear as a self-contained family – attractive to look at and without excess weight.

About the KUKA Robot Group

KUKA Roboter GmbH, with its headquarters in Augsburg, is a KUKA Aktiengesellschaft company and ranks among the world’s leading suppliers of industrial robots. Core competencies are the development, production and sale of industrial robots, controllers and software.
The company is the market leader in Germany and Europe, and the number three in the world.
KUKA Roboter GmbH employs about 2750 people worldwide.
In 2011, sales totaled 616.3 million euro.
25 subsidiaries provide a presence in the major markets of Europe, the Americas and Asia.
Date of publication
We will be happy to help you with press questions:
KUKA Roboter GmbH
Head of Corporate Communications
Wolfgang Meisen
Tel.: +49 821 797-3795
Print versionPrint version
Share |
  © Copyright 2016 KUKA Roboter GmbH All rights reserved